Sat, 3 March 2007
Pre-ACA Conference (March 21-23) Interview with Creativity's Garrulous Guru, Doug Hall: The Innovise Guys interview the guy dubbed "America's #1 Idea Guru" by Inc. Magazine. Doug Hall began his inventing career at the age of 12 by inventing and selling a line of magic and juggling kits. After graduating from the University of Maine with an engineering degree, Doug went to work with P&G, where he rose meteorically to Master Marketing Inventor by developing and implementing 9 innovations in 12 months. You may also know Doug for his appearances on TV's "The American Inventor" or for his "Brain Brew Radio" show on PRI or as CEO and founder of the Eureka! Ranch, described as an "invention & research think tank". The Innovise Guys match minds with this Mensan and marketing maven, who is a playful, peripatetic and a sometimes pugnacious proponent of his proprietary innovation system, which prognosticates and evaluates ideas based on a replicable, end-to-end, data-driven system. Hall speaks with some specificity about the American Creativity Association and its distinct value and mission, his soon-to-be-launched nationwide creative facilitation effort (in collaboration with the federal government) and forcefully shares his roguish views on the primacy of "left brain divergence". Tailor-made for the exigencies of today's business enterprises, Hall's system focuses on measurability and projectability based on a large data base and scaleable metrics to provide reliable degrees of confidence around new ideas in the largely uncertain world of new product development. Hall no longer believes that "fun is fundamental" and vows to rewrite his seminal book "Jump Start Your Brain" to reflect his new philosophy. No warm & fuzzies here. Art and play are out! This notwithstanding, this interview is full of fun and provocative insight that will get your synapses jumping, your blood surging and maybe your dander up! For more information see: www.amcreativityassoc.org, www.doughall.com, www.eurekaranch.com.