Qualitative Research Show

The Innovise Guys talk with Jean Bystedt, one of the authors of "Moderating to the Max" a seminal book on the field of Qualitative Research. Jean and the guys explore the relationship of qualitative research to innovation, and debunk some common myths. Jean does some actual research techniques and advises small business people on ways to do better research on the cheap. As usual the guys have some fun and Jean and Gregg do a singing duet only to be "raided" by an ASCAP-BMI agent (Doug).