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February 2007
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Syndication

The Experience Economy & Innovation: The Innovise Guys Interview with Joe Pine. In 1999 Joe Pine and Jim Gilmore turned the marketing world on it's ear with the publication of their groundbreaking book, "The Experience Economy." Pine, formerly an innovator at IBM and a graduate of MIT's Sloan Graduate School of Business in Management Technology, met Jim Gilmore shortly after the publication of his first book, Mass Customization: The New Frontier in Business Competition. It turns out that Gilmore had author's envy -- He had been thinking along the same lines. They soon became friends, collaborators and ultimately partners in Strategic Horizons LLP. In this "experiential interview" Joe explains the basic precepts of the Experience Economy, the evolution of the concept, its application today and its relationship to innovation. The interview is true to the spirit of The Experience Economy's subtitle: "Work Is Theatre & Every Business a Stage" as Joe indulges Gregg and Doug and joins in the fun. For their part, as "The Guys" ham it up, they lend considerable credence to Oscar Wilde's Observation that "The World is a Stage, but the Play Badly Cast". (But you knew that.) In this interview Joe Pine also affords a glimpse of the soon-to-be-published Pine-Gilmore collaboration, "Authenticity." Each year, Pine & Gilmore design and direct a two-day experience called thinkAbout -- a series of staged events that foster creativity, innovation, and learning. The thinkAbout is a high-energy, high-impact event available to a limited number of participants each year. For more information on this and other offerings, visit www.StrategicHorizons.com or call Doug Parker at 330-995-4680.
Direct download: Joe_Pinefinal.mp3
Category:podcasts -- posted at: 7:13 PM

Da Bears. Da Super Bowl. Da Innovise Guys. We simply could not resist talking Bears football at this momentous time. And we make a true attempt to connect it all to Innovation -- After all, we all remember how the Bears 'thrilled the nation with their T-formation' -- or so the Bears fight song goes. And that's not all -- Papa Bear Halas created the professional National Football League -- an innovator for sure. In this interview, The Guys speak with sports geeks and clairvoyant cliches Skip Castro and Lou Scorpini, formerly the bombastic baseball announcers for the fictitious Beloit Bee Keepers Triple-A baseball franchise on WXRT and the SCORE radio in Chicago. Skip and Lou (actually screenwriter/sitcom executive producer Tom Wolfe and awarding-winning playwright, Hollywood sitcom actor and Second City alumnus Kevin Crowley) have at Da Bears of 2007 and Bears lore, as they prognosticate, play and replay with the connection of Bears football and innovation, as well as ruminate on Scorpini's incarceration in a federal penitentiary which effectively separated the delightfully unselfconscious, dunderheaded duo until this very special reunion. In this podcast, the Guys have their game faces on and give Skip and Lou room to connect on the bombs, keep the tape rolling and let their garrulous guests riff, diverge and converge on the Monsters of the Midway. There are a lot of 'forced connections' here, some fumbles and many takeaways -- all true to the Bears' football tradition.
Direct download: bears_skip_and_lou_show.mp3
Category:podcasts -- posted at: 5:15 PM