Mon, 6 March 2006
The Innovise Guys talk with Jean Bystedt, one of the authors of "Moderating to the Max" a seminal book on the field of Qualitative Research. Jean and the guys explore the relationship of qualitative research to innovation, and debunk some common myths. Jean does some actual research techniques and advises small business people on ways to do better research on the cheap. As usual the guys have some fun and Jean and Gregg do a singing duet only to be "raided" by an ASCAP-BMI agent (Doug).
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The Innovise Guys are Gregg Fraley and Doug Stevenson. They host this podcast, interviewing top leaders, and thinkers in the creativity and innovation community.
"Innovise" is a word that indicates their mash-up of improvisation and innovation -- areas of expertise where both Doug and Gregg have considerable experience.
Facilitators, Improv actors, and active questioners, Doug and Gregg do interviews with both solid content and loads of fun.
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